The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences. The case also explores if and how patterns in value innovation remain constant across industries and throughout time. The case is designed to foster a lively classroom discussion driven by mini cases and exercises.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-IN1715

発行日：2021/2/3

登録日：2021/7/12