Tom Hermans, CEO of EMMA Safety Footwear, is excited about the idea of developing the world's first circular safety shoe - one that adheres to the cradle-to-cradle design principles. This could be a transformational strategy, differentiating EMMA from the crowded safety shoe market in Europe and extending a long tradition of social responsibility since its establishment in 1931. Careful consideration and research are required because this would impact almost every aspect of EMMA's operation - the business model, internal operations, the global supply chain, and the company culture. Questions remain about whether this is the best way to differentiate EMMA. What kind of change management would EMMA and its suppliers need to deploy the circular initiative? How could the business model be reinvented to capture the economic benefits of circular shoes? Can Tom and his team push through this drastic change in a conservative company in a conservative market?

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-IN1726

発行日：2021/3/8

登録日：2021/7/12