How did Shopee - a small e-commerce player launched in 2015 - overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C). What differentiated Shopee from Lazada was its intensive data-driven approach that powered greater customer intimacy and its local, experience-driven branding efforts. Stepping into Li's shoes, students learn the essentials of a e-commerce strategy, from platform design to marketing strategy and tactics, operations and organizational choices supporting Shopee's relationship with its customers.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-IN1797

発行日：2021/10/10

登録日：2022/1/25