In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta's metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia. It is designed to create a lively classroom discussion and dives into issues ranging from the difference between value innovation and technology innovation to the potential danger of Meta, already one of the most powerful companies in the world, expanding its unfettered influence and control even further across its already three billion users. The case challenges students to explore the social, economic, and environmental implications of Meta's proposed metaverse along with potential business models. The theory and tools of Blue Ocean Strategy are used in the analysis.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-IN1812

発行日：2022/1/19

登録日：2022/3/7