Kiva vs. MyC4: Business Model Innovation in Social Lending
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty. While operating in the same market space, the two companies have fundamentally different business models: Kiva is based on good-will while MYC4 is based on market incentives. Which model is more likely to succeed?
【書誌情報】
ページ数:27ページ
サイズ:A4
商品番号:HBSP-INS080
発行日:2009/6/30
登録日:2014/4/21