The cases examine how the strategy of Zappos as an innovative online shoe retailer has been conceived and executed. Two cases, (A) and (B), and a teaching note are provided. Each paper case is accompanied by a video case to be shown in the classroom. Vide

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-INS259

発行日：2013/2/25

登録日：2014/7/14