Zappos.com (B): Strategy Powered by Culture and People
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The cases examine how the strategy of Zappos as an innovative online shoe retailer has been conceived and executed. Two cases, (A) and (B), and a teaching note are provided. Each paper case is accompanied by a video case to be shown in the classroom. Vide
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-INS260
発行日:2013/2/25
登録日:2013/12/10
