商品情報にスキップ
1 2

Michel & Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

The case illustrates the challenges faced by entrepreneurs launching a new product in a highly competitive market with limited resources. The case is set in 2005 and puts the student in the shoes of Michel and Augustin. Copy and paste the url into a browser http://cases.insead.edu/michel-and-augustin/home to access all case support material (videos, related articles and academic papers)

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-INS358

発行日:2014/3/25

登録日:2014/5/28

1 3