Michel & Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
The case illustrates the challenges faced by entrepreneurs launching a new product in a highly competitive market with limited resources. The case is set in 2005 and puts the student in the shoes of Michel and Augustin. Copy and paste the url into a browser http://cases.insead.edu/michel-and-augustin/home to access all case support material (videos, related articles and academic papers)
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-INS358
発行日:2014/3/25
登録日:2014/5/28