A retail bank is considering a strategy to improve branch performance. Central to the strategy is a recent study of profitability of three retail products: current accounts, credit cards, and mortgages. The strategy involves giving branch managers incentives to sell profitable products. A senior bank manager evaluates the product-profitability-based strategy in the light of recent statistics on major variations in profitability of customers (these statistics are included in the database provided with the case).

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-INS453

発行日：2006/3/1

登録日：2014/12/11