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Alza and Ciba-Geigy: Renewing the Collaboration? (A)

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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This suite of cases begins with an overview of a promising alliance between a multinational Swiss pharmaceuticals firm and a start-up with cutting-edge technology in drug delivery systems. At the end of the case, the alliance has slid into crisis. In the six B caselets, three stakeholder groups from each partner in the alliance prepare to advance their visions of how it should continue - or end.

【書誌情報】

ページ数:15ページ

サイズ:A4

商品番号:HBSP-INS495

発行日:2006/1/10

登録日:2014/12/11

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