Alza and Ciba-Geigy: Renewing the Collaboration? (A)
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This suite of cases begins with an overview of a promising alliance between a multinational Swiss pharmaceuticals firm and a start-up with cutting-edge technology in drug delivery systems. At the end of the case, the alliance has slid into crisis. In the six B caselets, three stakeholder groups from each partner in the alliance prepare to advance their visions of how it should continue - or end.
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-INS495
発行日:2006/1/10
登録日:2014/12/11
