The case describes the development of a radically new product within a large automobile company. It illustrates the difficulties encountered by the development team, both technically and concerning the organizational conflicts arising due to competition for resources, differing views of strategic priorities, internal resistance and insufficient relationship management with internal and external partners.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-INS526

発行日：2005/9/1

登録日：2014/12/11