This study of Banco Comercial Portugu s ("BCP") raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad. The authors trace the history of the bank from a much-admired startup to becoming the largest publicly listed Portuguese financial institution and an up-and-coming player in other European retail banking markets.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-INS533

発行日：2005/2/1

登録日：2014/12/11