Banco Comercial Portugu s in 2000: New Frontiers for a Local Champion
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This study of Banco Comercial Portugu s ("BCP") raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad. The authors trace the history of the bank from a much-admired startup to becoming the largest publicly listed Portuguese financial institution and an up-and-coming player in other European retail banking markets.
【書誌情報】
ページ数:29ページ
サイズ:A4
商品番号:HBSP-INS533
発行日:2005/2/1
登録日:2014/12/11
