The case documents the evolving characteristics of the contact lens market, driven by rapid technological innovation. The introduction of disposable contact lenses has transformed this business from a low-volume high-margin market space to a high-volume low-margin one. This transformation necessitated a drastically new supply chain solution, which would significantly reduce manufacturing and distribution costs while preserving the close relationships CIBA Vision enjoyed with the health care professionals in the local markets.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-INS567

発行日：2005/12/1

登録日：2014/12/11