Case A: This case exposes the growing pains of an older, brick-and-mortar, company as it attempts to join the New Economy. The focus is on synergy; pushed by converging technologies and managed by a young and energetic leader, Bertelsmann attempts to overcome a history of decentralization to create a more integrated and Internet savvy corporation.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-INS574

発行日：2000/1/6

登録日：2015/3/27