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From e-Banking to e-Business at Nordea (Scandinavia): The World's Biggest Clicks-and-Mortar Bank

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
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This case focuses on Nordea's move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment. The case also discusses multi-channel management and pricing issues as well as future growth opportunities.

【書誌情報】

ページ数:26ページ

サイズ:A4

商品番号:HBSP-INS611

発行日:2004/2/1

登録日:2015/3/27

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