From e-Banking to e-Business at Nordea (Scandinavia): The World's Biggest Clicks-and-Mortar Bank
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
税込み。
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This case focuses on Nordea's move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment. The case also discusses multi-channel management and pricing issues as well as future growth opportunities.
【書誌情報】
ページ数:26ページ
サイズ:A4
商品番号:HBSP-INS611
発行日:2004/2/1
登録日:2015/3/27
