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Saatchi & Saatchi: Pioneers of Globalization in Advertising (A)

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This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-INS622

発行日:2004/1/10

登録日:2015/3/27

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