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Online Music Case (A): Napster Faces the Music - Starting a Revolution in the Music Business

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The set of three cases Online Music (A), (B) and (C) trace the tumultuous developments in the online media sector since the commercialization of the Internet. Heralded by Napster, Internet-based sharing programs revolutionized the consumption and sharing of music in the late 1990s. Music majors struggled to respond to the technology-driven changes around them. The case series traces the responses of players such as Apple, who introduced a new model in the music business, and ends with a discussion in Case (C) on the lessons for the movie sector from the experience of the music industry.

【書誌情報】

ページ数:13ページ

サイズ:A4

商品番号:HBSP-INS648

発行日:2004/1/12

登録日:2015/3/27

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