The primary purpose of this case is to describe the challenges facing Rasurel, the swimwear brand of Lejaby, a French lingerie company that has set itself the ambition of revitalizing the image of Rasurel in the minds of consumers. The case focuses on the issues facing the company as it considers the launch of the Rasurel Summer 2004 collection. The Lejaby management team has envisaged various options, favoring one where it would keep Rasurel in the company s portfolio and work on its repositioning. Bruno de Lalande, the newly appointed Marketing & Sales Director, has the task of leading the repositioning.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-INS659

発行日：2004/12/1

登録日：2015/3/27