The case covers the use of partnerships by a business development group of Motorola to gain quick access to new, complementary technologies and highlights how Motorola manages collaborations with smaller, entrepreneurial firms. The case ends with questions about how Motorola will jockey for position in an ecosystem formed by its customer, BT. customer's ecosystem, which regrouped firms such as Vodafone, a mobile operator, and Ericsson and Alcatel, competitors in some of Motorola's markets.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-INS661

発行日：2004/1/12

登録日：2015/3/27