Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Or al Paris
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The case focuses on an innovative social media strategy by L'Or al Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product. A teaching note supplement with short recommendations for remote teaching of the case is available.
【書誌情報】
ページ数：13ページ
サイズ：A4
商品番号：HBSP-INS676
発行日：2014/6/23
登録日：2015/9/28
