Cadbury Schweppes (B): Managing for Value
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¥1,254 JPY
通常価格
セール価格
¥1,254 JPY
単価
あたり
The (A) case describes the situation of Cadbury Schweppes (CS) and its sugar confectionery business, in a state of 'satisfactory underperformance' in which past strategies and practices make it hard for new management to initiate change in this widely res
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-INS681
発行日:2001/10/31
登録日:2015/9/28