In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business. The case presents the history of the project, the process by which the idea was transformed into an investment proposal and presents various views on the potential and risks of such development.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-INS717

発行日：2003/1/3

登録日：2015/9/28