APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development. The case describes the March 2000 introduction of Airpork chilled Australian pork that is air-freighted into Singapore daily, following the outbreak of the Nipah virus and foot-and-mouth disease in neighboring Malaysia (which supplied most of Singapore's pork requirements). The timing of the case is a year after the launch of the product. The top management are involved in rationalizing the performance of Airpork over the year and developing its future strategy.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-INS724

発行日：2003/1/4

登録日：2015/9/28