The case discusses how Terra Lycos is reshaping itself during the economic slowdown by diversifying its revenue stream and attempting to start selling products once offered for free. As a portal, Terra Lycos' products were, by nature, mainly information based. Can Terra Lycos succeed in transforming its products from free to pay?

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-INS735

発行日：2003/5/1

登録日：2015/9/28