The focus is on the flat-screen television industry from the early 2000s to the early 2010s. Aspects considered include consumer purchase behaviour and the role of retailers, diverse approaches taken by TV manufacturers, examples of entry and exit, and changing sourcing arrangements, which supports discussion of the industry structure and dynamics.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-INS826

発行日：2014/12/19

登録日：2015/1/14