The case describes how Sylvia Davey, HP, handles the product returns for the printer division. It discusses product returns from a holistic business perspective starting with what affects consumer returns and how to influence this. It then discusses the reverse logistics and remanufacturing issues. Finally, it looks into how to create markets for the ""as good as new"" remanufactured products.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-INS840

発行日：2002/2/7

登録日：2015/11/11