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Opening the Gate on Gatetrade.net: The Making of the First Nordic B2B Marketplace (A)

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In January 2000, four major Danish companies launch an online B2B marketplace. The alliance process forces each to consider its capabilities, strategy and compatibility with other partners. Their venture quickly encounters unforeseen obstacles and opportunities, including a chance to develop the world's first B2G (business to government) marketplace. Simultaneously, similar alliances launch competing Nordic marketplaces, threatening the venture's expansion, if not its survival.

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-INS852

発行日:2002/12/18

登録日:2015/11/11

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