The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com's order fulfilment approach, based on in-store picked (rather than dedicated warehouses). It also insists on how can one make Internet retailing a profit-making story.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-INS872

発行日：2002/5/16

登録日：2015/11/11