The Tesco.com Experience: Is Success at Hand?
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¥1,276 JPY
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あたり
The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com's order fulfilment approach, based on in-store picked (rather than dedicated warehouses). It also insists on how can one make Internet retailing a profit-making story.
【書誌情報】
ページ数:20ページ
サイズ:A4
商品番号:HBSP-INS872
発行日:2002/5/16
登録日:2015/11/11