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The Tesco.com Experience: Is Success at Hand?

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com's order fulfilment approach, based on in-store picked (rather than dedicated warehouses). It also insists on how can one make Internet retailing a profit-making story.

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-INS872

発行日:2002/5/16

登録日:2015/11/11

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