Reshaping the Book Industry or Back to Basics? The Case of France Loisirs
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¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-INS928
発行日:2002/12/18
登録日:2015/11/11