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Reshaping the Book Industry or Back to Basics? The Case of France Loisirs

通常価格 ¥1,342 JPY
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The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-INS928

発行日:2002/12/18

登録日:2015/11/11

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