Terra Lycos: Creating a Global and Profitable Integrated Media Company
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This case recounts the strategy of Terra Lycos, an integrated global media company formed by the October 2000 merger of Spain's Terra Networks and US-based Lycos, to achieve profitability and a leading market position. At the time the case was written (November 2001), Terra Lycos trailed its three heavyweight contenders, AOL-Time Warner, Yahoo! and Microsoft/MSN.
【書誌情報】
ページ数:30ページ
サイズ:A4
商品番号:HBSP-INS931
発行日:2002/2/17
登録日:2015/11/11
