Tupperware Nordic (A): Challenges to Direct Selling in the Web 2.0 Era
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¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.
【書誌情報】
ページ数:20ページ
サイズ:A4
商品番号:HBSP-INS935
発行日:2012/5/24
登録日:2015/3/27