Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries. As the company moves from exporting to establishing manufacturing plants, it faces new challenges in order to sustain its growth: how to acquire and retain talent and financial resources.
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-INS941
発行日:2013/9/23
登録日:2015/5/22