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Artecola: Building a Global Brazilian Multinational from Rio Grande do Sul

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries. As the company moves from exporting to establishing manufacturing plants, it faces new challenges in order to sustain its growth: how to acquire and retain talent and financial resources.

【書誌情報】

ページ数:15ページ

サイズ:A4

商品番号:HBSP-INS941

発行日:2013/9/23

登録日:2015/5/22

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