The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign. The case follows the decision-making process step-by-step, with particular attention to the use of digital channels in the launch strategy and to social media measurement and ROI.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-INS945

発行日：2015/4/24

登録日：2015/5/22