In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

【書誌情報】

ページ数：31ページ

サイズ：A4

商品番号：HBSP-INS984

発行日：1999/1/1

登録日：2016/1/6