This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-INS992

発行日：2001/6/1

登録日：2016/1/6