Business-to-Business Electronic Commerce: Mondus.com, an E-marketplace for Small- and Medium-Sized Enterprises
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.
【書誌情報】
ページ数:27ページ
サイズ:A4
商品番号:HBSP-INS992
発行日:2001/6/1
登録日:2016/1/6