商品情報にスキップ
1 2

Business-to-Business Electronic Commerce: Mondus.com, an E-marketplace for Small- and Medium-Sized Enterprises

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.

【書誌情報】

ページ数:27ページ

サイズ:A4

商品番号:HBSP-INS992

発行日:2001/6/1

登録日:2016/1/6

1 3