AmBev, The Dream Project (A): A Brazilian-Based Multinational Beverage Company with Global Scale
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
AmBev, the merger of the two largest Brazilian beverage companies (Brahma and Antarctica) wants to become a strong South American multinational, able to compete with the main global players in this sector. AmBev creation process raised an important polemic. Competitors said AmBev would have a monopolistic power (controls about 70% of the Brazilian beer market). The Brazilian Government had to intervene and, finally, AmBev was authorized only with some minor restrictions.
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-INS996
発行日:2001/1/1
登録日:2016/1/6