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AmBev, The Dream Project (A): A Brazilian-Based Multinational Beverage Company with Global Scale

通常価格 ¥1,342 JPY
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AmBev, the merger of the two largest Brazilian beverage companies (Brahma and Antarctica) wants to become a strong South American multinational, able to compete with the main global players in this sector. AmBev creation process raised an important polemic. Competitors said AmBev would have a monopolistic power (controls about 70% of the Brazilian beer market). The Brazilian Government had to intervene and, finally, AmBev was authorized only with some minor restrictions.

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-INS996

発行日:2001/1/1

登録日:2016/1/6

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