Magna Acquisition: Adding Professionalism to Entrepreneurial Venture
Quess Corp Limited acquired Magna Infotech, an IT contract staffing company in 2009 to go beyond general staffing and get into professional staffing. Magna, founded in 1997 by Pradeep Mittal had achieved the status of being the market leader in IT staffing in India by being highly entrepreneurial, consistently focused on business development, delivery and automation of core staffing processes. Quess carried out a thorough diagnosis of Magna after acquisition. The diagnosis helped identify specific areas where potential for performance improvement existed. Priorities were worked out and systematic efforts were taken up to focus on those areas. Planning and execution of action steps created effective alignment of thought processes among key stakeholders and high levels of engagement and employee motivation. The various interventions resulted in Magna tripling its revenues; the operating profits grew six-fold. But by 2017, the business context had changed for Magna and there were totally new set of challenges that confronted the organization. The case presents a story of an acquisition where despite taking over a successful high-performing company with high levels of motivation, the new leadership team still managed to substantially improve both the topline and bottom line performance through effective execution of a carefully planned change agenda. In the following 8 years, the company retained its market leadership and become much larger. But it now confronted far-reaching changes in business context. How should the leaders reignite the entrepreneurial zeal in a much bigger, more stable and more successful organization?