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KBC Mobile Banking

通常価格 ¥1,144 JPY
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When KBC Bank introduced their mobile banking application in 2011 they delivered much more than a piece of software. Mobile banking was a way to focus on their customers and rebuild trust. Yet, this case is not so much about what they delivered but how they delivered it. Agile development brought along both challenges and opportunities for KBC. The case explores how agile compares to traditional ways of ICT development. Can banks, given the new digital challenges, really build their future ICT portfolios on agile development?

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-JIT075

発行日:2015/5/1

登録日:2017/10/12

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