After reading and analyzing the case, students will be able to leverage product and brand opportunities to drive growth against multiple audience segments; understand the relationship between managing and maintaining strong brands, sustaining brand image clarity, and pursuing revenue growth; understand the key sources of customer value and develop a sustainable value proposition.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-KE1157

発行日：2019/11/14

登録日：2020/3/24