Megan Huddleston, head of marketing for Tyson's Hillshire Farm brand, seeks new growth with a brand extension. But which product line and brand envelope would most effectively leverage Americans' shifting eating habits? This case allows students to explore the key tradeoffs in brand extension with the overarching goals of gaining revenue growth while protecting brand equity.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-KE1170

発行日：2020/10/18

登録日：2021/5/27