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Target Stores: Strategic Brand Alliance Exercise

通常価格 ¥1,012 JPY
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This exercise asks students to develop criteria that Target Stores should use in evaluating strategic brand alliances to support its positioning as a store where you can ""Expect More. Pay Less."" Students are then charged with proposing a new strategic partner for Target that meets the criteria they identify. Background information about the Target ""guest"" and past strategic alliance is provided."

【書誌情報】

ページ数:4ページ

サイズ:A4

商品番号:HBSP-KEL314

発行日:2007/1/1

登録日:2008/8/25

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