Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
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Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France. At the time of the case, SEM had become an advertising
【書誌情報】
ページ数:18ページ
サイズ:A4
商品番号:HBSP-KEL319
発行日:2009/3/6
登録日:2009/4/24
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