The case focuses on the diamond retailing industry toward the end of 2008, with the United States in an economic downturn. All diamond retailers are hit by the downturn and are facing a critical look at their strategies. Given the basic performance information on Blue Nile, Zales, and Tiffany, students are asked to consider the strengths and weaknesses of each business model with the goal of understanding business models that are better suited to handling a downturn.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-KEL394

発行日：2009/12/31

登録日：2009/4/24