Pepita Disco PPM: Margins and Elasticity
This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Carolina Araujo had recently taken control of her family's business, Pepita Disco PPM, Uruguay's second-largest producer of beef-based dog food, treats, and toys. While she respected the company's nearly eighty-year history, Carolina felt that Pepita Disco had grown complacent with its market share and was basically preserving the status quo. Her plan was to re-energize the employee base and grow Pepita Disco's business faster than the overall market. This exercise poses a fictional problem about a company's efforts to predict the impacts of price, product cost, and spending moves on profitability.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-KEL692
発行日:2012/10/25
登録日:2015/2/5