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Pepita Disco PPM: Margins and Elasticity

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This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Carolina Araujo had recently taken control of her family's business, Pepita Disco PPM, Uruguay's second-largest producer of beef-based dog food, treats, and toys. While she respected the company's nearly eighty-year history, Carolina felt that Pepita Disco had grown complacent with its market share and was basically preserving the status quo. Her plan was to re-energize the employee base and grow Pepita Disco's business faster than the overall market. This exercise poses a fictional problem about a company's efforts to predict the impacts of price, product cost, and spending moves on profitability.

【書誌情報】

ページ数:4ページ

サイズ:A4

商品番号:HBSP-KEL692

発行日:2012/10/25

登録日:2015/2/5

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