Marketing - A Tool to Create Public Value
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¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
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あたり
This note provides an overview of the elements of marketing strategy, and explains how they can be applied in the public and not-for-profit sectors. Elements necessary for a successful marketing strategy (segmentation, pricing (including price discrimination), product design, place/distribution, and promotion) are examined, and then applied to public sector examples, such as: NYC's Municipal Identification Card program, a hypothetical needle exchange program, and mass transit systems. This note concludes with practical advice for implementing a marketing strategy.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-KS1122
発行日:2015/4/2
登録日:2015/4/16