Hubway (A): Bike Sharing in Boston
In the summer of 2014, Alta Bicycle Share, Inc had just won its second contract to operate the Hubway bike sharing system in the cities of Boston, Brookline, Cambridge and Somerville in Eastern Massachusetts. Emily Stapleton, Hubway's General Manager, was engaged in conversations with project managers from each of the four client municipalities about when and where to expand the system. Expansion was on the agenda because Hubway was widely perceived as a success. Nevertheless the system was facing a number of operating challenges, the most important of which was its effort to ensure that bicycles and empty docks were available when and where needed.