A generalized definition of marketing strategy, useful in the classroom to establish a common vocabulary and to generate discussion. Discusses relationship to corporate strategic planning and describes a number of approaches including the BCG matrix.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-M247N

発行日：1987/1/1

登録日：2007/8/16