David Bechhofer, a partner responsible for Bain & Co.'s marketing strategy, faces a dilemma: Traditional marketing is foreign to Bain's corporate culture (which is rather based on customer relationships), yet the firm cannot ignore traditional marketing t

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-M290

発行日：1997/10/29

登録日：2007/8/16