Uber Technologies, Inc.
Valued at $70 billion in 2017, Uber is globally the most valuable private start-up. Uber had a tumultuous year, culminating in the forced resignation of Travis Kalanick, Uber's co-founder and long-time CEO, in the wake of several ethical and leadership shortcomings. The case protagonist is Arianna Huffington, an Uber board member, who has been tasked to guide the new CEO, Dara Khosrowshahi, as he addresses some of Uber's ethical shortcomings and prepares the ride-hailing company for an eventual initial public offering (IPO) within a timeframe of 18-36 months. Arianna Huffington and Dara Khosrowshahi have to address a number of critical issues, but not limited to: corporate culture; employee morale; alleged gender discrimination; non-stop negative coverage in the media; customers defecting to Lyft; driver dissatisfaction; continued and more draconian regulations by cities, counties, states, and even countries; defendant in lawsuit filed by Waymo alleging Uber stole proprietary self-driving car technology when acquiring Otto, a self-driving start-up created by a then-Waymo employee; among many other issues.