CEO Hubert Joly has successfully tackled BBY's two main problems - declining comps and margins - and engineered a financial turnaround within his first five years on the job. Now Joly must develop and implement a strategic plan to create a sustainable competitive advantage for Best Buy in the highly competitive, electronic retail industry. With less than 20 percent of revenues coming from online sales, Best Buy is still predominantly a bricks-and-mortar store with an online presence and has not yet transformed into a "bona fide, multi-channel retailer." The case provides an overview of Best Buy's main competitors: Circuit City (now defunct), Walmart, Target, Apple, and Amazon.com. It further highlights the threat emanating from the continuous shift to online retailing.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-MH0052

発行日：2017/9/7

登録日：2018/1/30